Avant-garde and Convention? Two (advertising) Filmmakers
in collaboration with Joachim Schätz, text, english, in: Play & Prosume. Technology, Exchange and Flow (Exhibition Catalogue), Nuremberg: Verlag für moderne Kunst, 2013
Drawing on the implementation of experimental formal techniques in advertising film, this essay focuses on two very different sets of advertising films made by Austrian filmmakers. While young experimental filmmaker Ferry Radax made a living realising commissioned films in Switzerland in the late 1950s, the Mayer family enterprises were among the most prolific manufacturers of advertising films in 1930s Austria …